Lady Antebellum - Goodbye Town
Really, really great song from there upcoming new record ‘Golden’.
Even do this ain’t the track that gave the album it’s name, it really is golden!
I fell in love with it from the very first time I heard it play.
But I was also curious about the story behind the song.
In the above video the band explains why it’s one of their favorite productions on the new record. They explain there feeling which is exactly how I feel listening o this song.
I couldn’t find the words, but this video say’s it all.
A beautiful song! Love the music and really like the lyrics!
Wi-Fi Poster
“I am a poster. I am the world’s oldest advertising medium and now the least popular I exist but I am not seen. People like new things. Their mobile devices are all they see. Am I to be forgotten like this?”
Our client, CJ Entertainment, is the largest film distributor in South Korea. Much of their huge marketing budget was being spent on massive poster campaigns targeted at young moviegoers, but conventional posters seemed to have little,
if any, effect on the choices of the smartphone generation.
What would be the most effective way to reach out to them?
The client did not request changes to our media plan.
There was no need to, since all we needed to do was install Wi-Fi devices on the existing poster billboards. We also made sure the new campaign was hassle free. Unlike advertisements with QR codes that require the consumer to first download a mobile app then scan the code, the Wi-Fi poster connected the poster to the mobile device by simply tapping the Wi-Fi network menu.
The name of the Wi-Fi network matched the film’s title, and tapping that name opened a pop-up with links to Full HD trailers, promotional events and online box offices.
Wi-Fi poster increased the film’s official website traffic by 28.5%.
Time spent on the websites by Wi-Fi poster visitors was 5 time longer than regular visitors’. The Wi-Fi Posters translated into actual numbers. Each access point recorded the tally of wireless connections made, how many of them led to page views,
and ultimately to on-line ticket sales.
Source: fespa.com
65 Awesome Print Advertisements
Whether you are in signage, billboard advertisements, magazine print, or in another form of outdoor you will find loads to inspire you from these 65 Awesome Print Advertisements.
Mediatecture
HypoSurface is the World’s first display system where the screen surface physically moves! Information and form are linked to give a radical new media technology: an info-form device.
The Hyposurface, is comprised by a matrix of actuators, which are given positional information via a highly efficient bus system as well as an array of electronic sensors used to trigger a variety of mathematical deployment programs. The Hyposurface effectively elevates a highly responsive pneumatic mechanical system to a level of articulate and fluid control through its interception by a highly performative digital control.
Times Square is an example of a strictly advertorial use of “Mediatecture.”
Source: hyposurface.org
Why multi-sensory campaigns make sense
Why do multi-sensory Campaigns make sense? Why does texture of the packaging, or the smell of the product change your behaviour? Lets find out with these excellent examples in the print and packaging industry.
Assassin’s Creed IV Black Flag | Gameplay Reveal Trailer
In the Gameplay Reveal Trailer for Assassin’s Creed 4 Black Flag, embark on a treacherous journey as Captain Edward Kenway, a pirate trained by Assassins, and relive the truly explosive events that defined the Golden Age of Pirates.
Tumblr is now made up of 100 million blogs.
The Art of Steadycam
Invented by Garrett Brown in the early 70’s, the steadicam shot — or ‘steadishot’ — has become one of the most dynamic and exciting forms of cinematography and is one of the most engaging visual techniques in a filmmaker’s storytelling arsenal.
I was inspired to make this homage to the art of steadicam cinematography when browsing the database of “top” clips over at steadishots.org, which are rated by the community. After locating what sources I could from the top 50 or so, I decided to stick with the order presented on the site (accurate as of March 1, 2013).
While I do hope you enjoy my video, there are many other clips that I was not able to source as well as many great clips that have yet to be rated into the “top” ranks, so please head over to steadishots.org and show your appreciation for the great service they provide.
Assassin’s Creed IV Black Flag | Character Introduction Trailer
Introducing a new Assassin, Captain Edward Kenway. Watch to learn more about the charismatic yet brutal pirate captain, trained by Assassins.
